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Jim is a fellow of the Institute of Direct Marketing and an associate of the Market Research Society and the British Psychological Society.
In 2001 he co-founded Extra Sensory Perception (ESP Ltd) a consultancy dedicated to help corporate clients appreciate and apply the psychology of brand advertising. ESP’s corporate client list includes 3M, Alliance&Leicester, BMW, BT, Lloyds TSB, RSPCA, Tesco and Which?

