Jim has extensively studied behavioural psychology with Jay Abrahams, Deepak Chopra, John Grey, Dr Tad James, Al Ries, Tony Robbins, Dr David Shepard and Brian Tracy.

He is a qualified Master Hypnotherapist (ABH), a Master practitioner of Neuro Linguistic Programming (ANLP, ABNLP), a Master Practitioner of Time Line Therapy (TLTA) and studied Neuro-Associative Conditioning at Mastery University, Hawaii.

Jim is a fellow of the Institute of Direct Marketing and an associate of the Market Research Society and the British Psychological Society.